Published on Aug. 18, 2025
Hendrix Genetics strengthens its poultry innovation with strategic investment
Boxmeer, the Netherlands – August 18, 2025 - Hendrix Genetics is expanding its poultry breeding program with the investment into a pedigree facility in the Netherlands. This strategic initiative reflects Hendrix Genetics’ multi-species strategy and its commitment to advancing robust, high-performing genetics across both egg and meat-producing poultry segments.
The facility will support the growth of Hendrix Genetics’ Layers and Traditional Poultry Breeding Program It also reinforces the company’s commitment to continuous innovation and genetic progress across its leading brands Dekalb, ISA, Bovans, Hisex, Shaver, Babcock, Warren and SASSO.
Equipped with a modern hatchery and a comprehensive setup of rearing and production houses, the facility is designed to support advanced breeding and enable precise data collection. A key feature is the integration of Real-Time Feed Stations, which enables accurate monitoring of individual feed intake. “This technology will play a crucial role in enhancing feed efficiency in our pure lines—a vital component of sustainable and cost-effective egg production”, says Pelayo Casanovas, Managing Director, Layers & Traditional Poultry Business Unit, Hendrix Genetics.
Beyond feed efficiency, the facility will significantly be contributing to accelerating genetic progress in several critical traits, including egg production persistency, livability, animal welfare, and eggshell quality. These improvements are essential to ensuring customer success and supporting a more resilient and sustainable supply chain.
“This facility will play a vital role in strengthening our R&D capabilities”, says Gosse Veninga, Director of Product Excellence, Layers & Traditional Poultry Business Unit, Hendrix Genetics. “It enables us to deliver genetic solutions that meet the evolving needs of the egg and poultry industry across all housing systems and global markets.”
Integration of the facility into the broader breeding and grandparent production program will take place in phases. Operations are expected to begin in August 2025, with full capacity anticipated within six to eight months.
About Hendrix Genetics
Hendrix Genetics is a leading multi-species animal breeding company with a strong focus on innovation, sustainability, and genetic excellence. The company provides advanced breeding solutions in Layers, Turkeys, Swine, Salmon, Trout, Shrimps and Traditional Poultry. With operations in more than 25 countries and a global network of research and production facilities, Hendrix Genetics is supporting the food supply chain with high-performing, resilient animals that meet the evolving needs of producers and consumers worldwide. By investing in science-driven solutions, Hendrix Genetics contributes to sustainable future and resilient global animal protein production.
Press Contact
Iris Dolorosa
Marketing & Communication Manager – Layers & Traditional poultry
Alternative Press Contact
Yama Olumi
Director Corporate Communication – Hendrix Genetics
